• Metropolitan Fire Brigade

    Don't you forget about me

    The Metropolitan Fire Brigade has a simple but troubling issue. A large percentage of house fires are caused by forgetfulness around leaving heating, electrical appliances or stove-top pots and pans on. Our approach to the brief was also brutally simple. We negotiated the rights to re-record the classic '80s anthem 'Don't You Forget About Me', and built a powerful consumer awareness campaign around that stark message. Our favourite idea? A human-sized iron busking the song as morning commuters rushed to the office. digital/outdoor/experiential